Blog Netlog / 500 000 friends with brands

Over the last few months as we have successfully introduced the “brand integration” platform to all of our 19 Netlog sites, more and more brand owners are coming to recognize Netlog as the best and most efficient tool for communicating with the European youth. As you can see by some of the following examples, our brand integration platform has proven both engaging and far-reaching.

Germany & Switzerland:
Michel Power, Coffeeberry
France:
Disneyland Paris - Tour de la Terreur
Belgium:
The Simpsons Movie
Samsung Soul
Coca Cola, Kissypuppy campaign
Portugal:
Universal Studios, “The Mummy an the Tomb of The Dragon Emperor”

Activity and responses to these pages has been very high and clearly show that they have been well received by a wide variety of young Netlog users. Young members are extremely motivated to add the brand as a friend, copy the skin/content/application to their profile page, leave comments in the guestbook, and share their “branded” experience with their friends.
On the other side of the playing field, brand owners were very impressed with the overwhelming results of a campaign which was launched in such a short time frame. By using the friends/views counter on their page, owners were able to observe how quickly they could reach Netlog users and “recruit” them as long-lasting, loyal advocates for their brand.

In Belgium, we were also able to get several bands, DJs and festival organizers on board.
10daysoff
The Subs
Antilliaanse Feesten
I Love the 90’s

The fantastic activity seen here between performers and fans clearly showcases the incredible communication possibilities which Netlog can offer.

So, based on all of the positive feedback we have seen from all of these ‘Pages’, we have decided to relaunch them into three distinct categories: ‘Brands‘, ‘Music‘, and ‘Groups‘. Each category will be characterized by unique and specific features. Furthermore, we are going to promote them in all languages.
In addition to the relaunch of the ‘Pages’, we will be promoting a new tool which will automate the registration of local pages. Using this tool, every organization, band, artist, DJ will be able sign up, manage and personalize their own ‘Brand’, ‘Music’, or ‘Group’ page via the site.

Keep on eye on the news section on the homepage! We will announce this new tool shortly!